Can’t choose between three screens? Why not all at once?
According to the San Francisco Chronicle, when it comes to wireless hotspots per capita, access to broadband and the number of online shoppers and e-mail users, San Francisco is way ahead of the curve, making it one of the tech-savviest cities in the country.
But is there a cost to all this technology? In an earlier article, the intrusion of social media into everyday life was discussed. But bedtime, mealtime, and intimate time may not be the only places social media is intruding.
On Monday, the Nielsen Co. discussed the findings of it’s latest Three Screen Report, which tracks consumption across TV, Internet, and mobile phones. The latest findings are that the typical American continues to increase his or her media time: each week watching almost 35 hours of TV, 2 hours of time-shifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet.
Of particular interest were findings related to the increased time spent multitasking. Americans now spend 35% more time using the Internet and TV simultaneously than they did a year ago. Commenting on this phenomenon in the company blog, Matt O’Grady (Nielsen Company media product leader) states, “The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of increased TV viewership alongside expanded simultaneous usage argues something quite different…It seems that, for the foreseeable future at least, America’s love affair with the TV will continue unabashed. We seem to have an almost insatiable appetite for media, with online and mobile programming only adding to it.”
The latest reports don’t suggest that Americans have stopped eating, sleeping, having sex, or watching TV, only that we are now using social media (texting, social networking sites, etc) during those other activities. The question, then, is not if these activities are being replaced, only if our experience of them is diminished.
Samantha Smithstein, Psy.D.
